Fresh content is a strong indicator of content accuracy. On the other hand, content that has not been updated in a long time (“stale” content) is often interpreted by search engines as less likely to be accurate. Therefore, it is reasonable to expect that search engines will rank fresh content higher than stale content.
The above statements apply not only to your website, but to your entire online footprint. It’s not surprising that maintaining fresh content on high-authority directory sites will also boost your local search rank.
This includes updating or adding:
- Changes to NAP (Name, Address, Phone), Hours of operations and web links;
- Keyword-rich descriptions of services, products and conditions you treat;
- Images of your business location, staff, services and products; and
- Published articles related to your area of expertise.
As we’ve discussed in other articles, getting your business listed on multiple high-authority websites is a great way to attract new customers via local search and increase your revenue. Remember, winning in local search does not necessarily mean getting the most clicks to your website, but getting search-traffic to your business information from a variety of credible sources online.
In fact, you may win in local search and not get the most clicks to your website. All you should care about is getting potential customers to call and visit your business when they perform a local online search.
Until next time, if you have any questions or would like a free local search report for your business Give us a call 877 310 1426 or email [email protected]
Or read more about how content helps build a strong online footprint
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