Pull marketing is an approach designed to "pull" customers to a business through non-intrusive methods - typically when a customer is seeking to purchase a particular service or product. The ultimate goal is to strengthen consumer awareness of a business, service or product at exactly the right time.
A pull marketing model contrasts with a traditional (push) marketing approach, in which promotional material is presented to large groups of people through channels including flyers, magazines, television, radio and billboards as well as online ads of various types.
Local internet search is likely the best and most common example of pull marketing. The key to winning local internet search is to develop and execute a consistent and strategically-crafted campaign so that your business shows up front-and-centre when a local consumer is seeking your services or products.
Here are four key steps.
Contact us if you want to talk about a clear statagy that will help you "Pull" local customers to your business.
Want to talk to a live person, give us a call 877 310 1426 or email info@healthLocal.ca
Canadian Health Professionals leverage HealthLocal to significantly increase their online presence. With over 100,000 Health Professionals listed and 2.5M+ Canadian visitors each year, HealthLocal.ca is the leading online platform connecting Canadians to their local Health Professionals.
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