What is Pull Marketing?

By: Health Local Staff , Jul 25, 2017
  Editorial
Keywords, Pull marketing, SEO, online marketing for health businesses

How to pull new customers to your business?

Pull marketing is an approach designed to "pull" customers to a business through non-intrusive methods - typically when a customer is seeking to purchase a particular service or product. The ultimate goal is to strengthen consumer awareness of a business, service or product at exactly the right time.

A pull marketing model contrasts with a traditional (push) marketing approach, in which promotional material is presented to large groups of people through channels including flyers, magazines, television, radio and billboards as well as online ads of various types.

Local internet search is likely the best and most common example of pull marketing. The key to winning local internet search is to develop and execute a consistent and strategically-crafted campaign so that your business shows up front-and-centre when a local consumer is seeking your services or products.

Here are four key steps.

  1. Know your customers: Understand how potential customers are looking for your services or products. That is, the words they typically use when doing their search;
  2. Speak consistently in your customers' language: Describe your business using the same words that your customers would use when looking for your services and products;
  3. Amplify your voice: Consistently and accurately place these descriptions of your business, services and products on trusted, high-authority websites to create a large online footprint; and
  4. Monitor your online footprint and regularly update your descriptions to keep up with changes in your business, consumer needs, and internet trends.

You'd be surprised how many businesses, big and small, fail to get this right.

Contact us if you want to talk about a clear statagy that will help you "Pull" local customers to your business.

Want to talk to a live person, give us a call 877 310 1426 or email info@healthLocal.ca 

Until next time. Read more about Keywords...

The importance of Keywords and photo's online.

HealthLocal.ca is an online community of over 90,000 Canadian Health Professionals. Our website specifically provides a platform for health professionals to be connected to Canadians in their local area. Our team works towards creating a user-friendly interface which allows customization, and adding original content to be seen by all customers. By combining all Canadian health businesses together on one website, HealthLocal.ca establishes a significant Canadian online health presence with size, clout and an easy-to-use system to manage content to maximize your online presence. 

We also offer Canadian health pro's a cost effective way to have their business stand out online.  To learn more about these services Click here, or call to speak with a live person 877 310 1426, or email us info@healthLocal.ca